Cavalier is a Vancouver-based jewelry shoppe, specializing in hand-crafted, custom engagement rings and ethically-sourced gemstones. From hand-selected diamonds to 3D models, Cavalier prides themselves on the unparalleled quality, integrity and ingenuity of their work. We created a film that communicated their ethos to the world.

 
 
 

THE OPPORTUNITY

Cavalier sets themselves apart from other retailers by being fully involved in every aspect of the production process. This is integral to the Cavalier brand. We sought to communicate this to consumers by engaging the audience in every step of their process: from gemstone sourcing to final product.

 
 

THE APPROACH

Beyond the full film, ten video teasers were created for social media sharing and online advertisements. The Short, teaser videos were designed to build excitement and momentum in advance of the full video’s release.  Photography was also produced for this project. We worked closely with the music designer to create a film that helped drive the story forward. 

 
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PRE-PRODUCTION
Story Development
Storyboarding
Shot Lists
Location Scouting
Production Research
Gear Sourcing

PRODUCTION
Video Production
Audio Production
Travel

POST-PRODUCTION
Video Editing
Music Composition
Sound Design
Sound Mix
Title Animation
Graphic Animation
Colour Correction
Delivery

 

Film Teasers

 


Film Screens & Photography