Cavalier is a Vancouver-based jewelry shoppe, specializing in hand-crafted, custom engagement rings and ethically-sourced gemstones. From hand-selected diamonds to 3D models, Cavalier prides themselves on the unparalleled quality, integrity and ingenuity of their work. We created a film that communicated their ethos to the world.
Cavalier sets themselves apart from other retailers by being fully involved in every aspect of the production process. This is integral to the Cavalier brand. We sought to communicate this to consumers by engaging the audience in every step of their process: from gemstone sourcing to final product.
Beyond the full film, ten video teasers were created for social media sharing and online advertisements. The short teaser videos were designed to build excitement and momentum in advance of the full video’s release. Photography was also produced for this project.
This film was made in partnership with the magic man Kurtis So, the do everything man plus music composer.
Film Screens & Photography