Grown in ideal conditions, Chile produces some of the most flavourful, nutrient-rich avocados in the world. We partnered with If Communications and the Chilean Avocado Importers Association (CAIA) to create a film that highlighted the health benefits and taste appeal of this versatile, superfood. 

 
 
 

THE OPPORTUNITY

Aiming to increase the consumption of Chilean Hass Avocados amongst US consumers, if Communications commissioned us to create a film that would communicate the relationship between “eating well” and “playing well”. The CAIA’s sponsorship of PGA golfer, Joaquin Niemann, was leveraged in order to increase exposure and engagement.

 
 

THE APPROACH

In pre-production with if Communications, the storyboard was thoughtfully planned with sequences designed to create energy and movement. Opening shots were meant to position the avocado as the “hero”, in effect, associating avocado consumption with high athletic performance. We worked closely with the Chilean talent to adjust the script and accommodate for any language barriers. We also provided oversight on music composition to design a track that helped create energy and also celebrated the Chilean roots of the CAIA.

All sounds and music crafted by the magic man Kurtis So.

 
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impact

CURRENTLY RUNNING ON HULU, CBS AND YOUTUBE

OVER 250,000 VIEWS ON YOUTUBE

SHARED ON PERSONAL ACCOUNT OF JOAQUIN NIEMANN
WITH 40,000 VIEWS AND 100+ COMMENTS

 
 
With a unique location and short window to scout and film, this project required a truly collaborative approach between the crew, talent, stakeholders, and hosts. Flexibility, quick thinking, and a sense of adventure were mandatory qualities which Johnson Studios provided in ample measure.
— Barry Duncan, Associate Creative Director, If Communications
 

Services Provided

 

PRE-PRODUCTION
Location Scouting
Shot Lists
Production Research
Gear Sourcing

PRE-PRODUCTION
Video Production
Audio Production
Drone Operation
Stabilizer Operation
Travel

PRE-PRODUCTION
Video Editing
Music Composition
Sound Design
Sound Mix
Title Animation
Colour Correction & Grade
Social Media Assets
Delivery

 

 

Additional Spot

 

Video Screens