Grown in ideal conditions, Chile produces some of the most flavourful, nutrient-rich avocados in the world. We partnered with if Communications and the Chilean Avocado Importers Association (CAIA) to create a film that highlighted the health benefits and taste appeal of this versatile, superfood. 

 
 
 

THE OPPORTUNITY

Aiming to increase the consumption of Chilean Hass Avocados amongst US consumers, if Communications commissioned us to create a film that would communicate the relationship between “eating well” and “playing well”. The CAIA’s sponsorship of PGA golfer, Joaquin Niemann, was leveraged in order to increase exposure and engagement.

 
 

THE APPROACH

In pre-production, the storyboard was thoughtfully planned with sequences designed to create energy and movement. Opening shots were meant to position the avocado as the “hero”, in effect, associating avocado consumption with high athletic performance. We worked closely with the Chilean talent to adjust the script and accommodate for any language barriers. We also provided oversight on music composition to design a track that helped create energy and also celebrated the Chilean roots of the CAIA.

Ads are currently running across the US on Hulu, YouTube and CBS.

 
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impact

OVER 100K VIEWS ON YOUTUBE

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SHARED on Personal Account of joaquin NIEMANN WITH 35K VIEWS AND 100+ COMMENTS

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— Barry Duncan, Associate Creative Director, If Communications
 
 

Services Provided

 

PRE-PRODUCTION
Storyboarding
Colour Correction
Location Scouting
Production Research

PRE-PRODUCTION
Storyboarding
Colour Correction
Location Scouting
Production Research

PRE-PRODUCTION
Storyboarding
Colour Correction
Location Scouting
Production Research

 

 

Additional Spot

 

In addition to the video above, we created another spot that… Aliquam massa magna, tincidunt ut accumsan vitae, scelerisque id nisl. Fusce tincidunt lacus eget tellus fermentum, non fermentum dolor tempus. Suspendisse odio dui, vehicula a ligula quis, mattis dignissim mi. Sed lacinia eu odio eget ultrices. Donec cursus pretium dolor, vitae laoreet sem feugiat ut.

 

Video Screens