CIS-SIC was the previous name of the governing body of university sport in Canada. We were commissioned by brand architects, Hulse & Durrell, to create a series of films that captured and communicated the life, look and energy of their bold new brand, U Sports Canada. 

 
 
 

THE OPPORTUNITY

The objective of this film was three-fold: (1) communicate the thinking undergirding the final design, (2) encourage acceptance of it, and (3) promote its successful integration into the national university sports community.

 

THE approach

In total we collaborated with Hulse & Durrell on 16 edits, including a 6-minute Behind the Brand video, as well as several short social versions. We leveraged our ability to capture capture action shots in order to create a sense of excitement. We utilized our animation skills in the Behind the Brand video to communicate how the U Sport Canada logo was an evolution of the long lineage of brands that came before it. 

 
 
MidJournalImage-USports.jpg
 

Services Provided

 

PRE-PRODUCTION
Location Scouting
Shot List Creation
Travel & Gear Sourcing

PRODUCTION
Video Production
Audio Production
Stabilizer Operation

POST-PRODUCTION
Video Editing
Graphic Animation
Colour Correction
Delivery

 

Social Teasers

Introducing U Sports

Profile - Rayshaun Franklin

Why University Sport Matters

Training DaY SOCIAL EDIT


Film Screens