CIS-SIC was the previous name of the governing body of university sport in Canada. We were commissioned by brand architects, Hulse & Durrell, to create a series of films that captured and communicated the life, look and energy of their bold new brand, U Sports Canada.
The objective of this film was three-fold: (1) communicate the thinking undergirding the final design, (2) encourage acceptance of it, and (3) promote its successful integration into the national university sports community.
In total we collaborated with Hulse & Durrell on 16 edits, including a 6-minute Behind the Brand video, as well as several short social versions. We leveraged our ability to capture capture action shots in order to create a sense of excitement. We utilized our animation skills in the Behind the Brand video to communicate how the U Sport Canada logo was an evolution of the long lineage of brands that came before it.
Shot List Creation
Travel & Gear Sourcing
Introducing U Sports
Profile - Rayshaun Franklin
Why University Sport Matters
Training DaY SOCIAL EDIT