This time around Danner Boots asked us to deliver a series of short videos highlighting their flagship fall boot, the Logger 917. In contrast to previous projects filmed in the wilderness, they requested an urban piece that could relate to a 9-5er and someone who isn’t afraid to get their hands dirty.

We appreciate Danner’s desire to partner their product campaigns with real people. This one was special as we got to team up with old friends Han and Ryan at Same Old Studio. Wizards in the wood shop, they let us in to their world and try weird things with cameras.

For this piece pre-production was key. When transitions and authenticity are valued, the creative needs to be carefully thought out, thus we spent more time planning than shooting to ensure the correct vision came to life.