Partnering with If Communications, we were asked to create 10 recipe tutorials that showcase 10 different DiMartino Pastas and a key supporting ingredient, Filippo Berio’s Olive Oils for various occasions throughout the year.
Our main objective was to show Canadians that they can experience delicious Italian culture using authentic high-quality Italian ingredients to create inexpensive and healthy dishes right in their own kitchen and inspires them to embrace slowing down and enjoying a special moment with their family.
- Three recipes as seen on @filippoberio_ca
Services Provided
Production Planning
Location Scouting
Direction
Cinematography
Audio Production
Editing
Colour Correction
Final Delivery
Ensured Di Martino and Filippo Berio products were strategically framed.
We carefully managed the on set lighting to create a consistent, bright and natural atmosphere, in effect, maximizing the vibrancy of the product packaging, and the colourful ingredients within the dishes.
The videos were shot vertically in order to optimize the composition for social media viewers.
The final edits were fast paced, engaging, and fun, meant to engage the interest of the Canadian consumer.
Screens & Behind the Scenes
Storyboard images from If Communications/Kim Ridgewell.
Book Lighting system to ensure all-day clean natural light.